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Key Skills

Technical Skills: Data Processing, Modelling, Text Mining, Quantitative Analysis, Data Visualisation

Languages/Tools: Python, R, SQL, MS Excel, Power BI, Tableau, Alteryx, SAS, Google Analytics

Master of Business Analytics - Specialisation in Marketing Technology

Capstone Project: Marketing Journey Optimisation from Customer Insights for World Vision Australia

Led a team of five to develop a comprehensive solution for enhancing customer retention in subscription-based hybrid marketing campaigns.
Utilized Python for data preparation and predictive analytics to enable effective customer segmentation based on behaviours, preferences, and lifetime value.
Created dynamic visualizations in Power BI to present insights, facilitating data-driven decision-making and anticipating a significant reduction in churn rates.

Bachelor of Business Administration

Data Analyst Intern

Consolidated reporting from multiple departments into a master report in Power BI, ensuring automatic refreshes while maintaining data accuracy and consistency.
Developed and optimised data models and ETL pipelines to enhance reporting efficiency and streamline data integration, achieving a 50% reduction in report preparation time.
Created tailored Power BI dashboards for various management levels, providing actionable insights to drive informed decision-making.
Worked closely with cross-functional teams to gather requirements and effectively communicate data insights and enhancements.

Marketing Assistant

Built a marketing technology architecture, ensuring the new system aligns with overall business objectives and enhances the cohesion and effectiveness of marketing efforts.
Conducted market research, analysed industry trends, and identified key consumer insights to inform and shape impactful marketing initiatives that resonate with target audiences.
Generated detailed insights and strategic recommendations from comprehensive feasibility analysis, providing strong support for decision-making processes and contributing to informed business strategies.

Sales Marketing Coordinator

Prepared and customised monthly and quarterly performance tracking reports and dashboards to determine key factors for each enterprise client.
Consulted and advised enterprise clients to convert platform users to customers based on user behaviour insights.
Collaborated with the marketing team to improve clients’ performance using digital marketing measurement metrics.